Friday, July 16, 2010

Cinnaholic Media Preview

Who: The VN editorial staff
What: Press event for opening of vegan bakery Cinnaholic
Where: Downtown Berkeley, Calif.
When: Friday, July 16, 2010
Why: Because everyone needs an excuse to eat cinnamon rolls and drink Champagne in the middle of the day. That's how we roll.

The Scoop: Cinnaholic vegan cinnamon buns have been pretty famous around the VNHQ for a while now—we savor their holiday treats and practically buy them out at SF Vegan Bake Sales. So imagine our pure delight when the grand opening of Cinnaholic's first bakery in downtown Berkeley finally came. Over the bridge and through the college town we went, straight to the front door of what easily could be death-by-cinnamon.

Immediately we soaked in the atmosphere—what owners Shannon Michelle and Florian Radke call "punk-rock meets pin-up." The cuteness of the shop, which will be decorated by rotating local art, was only surpassed when we caught glimpses of the first cinnamon rolls.

Cinnaholic owners Florian and
Shannon Michelle

We're not talking your average cinnamon roll. The genius behind Cinnaholic is that everything is customizable. The bakery offers 30 different flavors of frosting and toppings, all to be mixed and matched to your delight—oh, and it's all 100-percent vegan! So if you're in the mood for apple pie or Rocky Road, they've got you covered. For inspiration, Shannon Michelle says, "I tried to think of our favorite childhood treats. Rocky Road, chocolate-chip cookie dough, s'mores ... we incorporated some classic flavors that everyone loves like vanilla or strawberry and chose a few that just sounded interesting like piña colada and root beer. We were blown away at how good they tasted."

Cinnaholic's amazing cinnamon rolls

We were blown away too. Overall, it was a perfectly delicious Friday afternoon. Cinnaholic officially opens tomorrow, July 17. Get there early, these rolls are too good to miss!

VegNews Office Manager Lyndsay Orwig and Managing Editor Elizabeth Castoria enjoying some Champagne.


Jess - The Domestic Vegan said...

Everything looks amazing!! Good luck to Cinnaholic! I'm sure they'll have much success!

Anonymous said...

We're THERE, man!

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