Who: The whole VN staff, legendary cookbook author Sarah Kramer, and 75 perky party-goers
What: The much-anticipated Vegan à Go-Go! Book Bash
Where: GingerRubio Salon, San Francisco, Calif.
When: October 3, 2008
Why: To launch Vegan à Go-Go! in high style
The Scoop: It's not every day that one of the world's best-selling vegan cookbook authors makes her return to the world of publishing—and you know how we like an excuse to throw a party. In celebration of Sarah Kramer's latest work, we held a little shindig at GingerRubio, an absolutely gorgeous salon tucked away on a side street in San Francisco's Mission District. The festivities got started right around 6pm when the guest of honor arrived. Sarah immediately got busy greeting guests as they arrived and chatting with her dedicated fans. Mini root-beer floats and Pink Lady cocktails whetted everyone's appetite for actual eats, and gave the party a fun, frivolous feeling. Friendly servers bearing trays of food—provided by Google chef Justin Lucke—swirled around the room offering guests such mid-century classics as Rocket Dogs (fancy Pigs-in-a-Blanket), Knuckle Sandwiches (open-faced no-egg-salad sandwiches on sliced baguette), and Doo Wop Dip (a classic onion dip, complete with crunchy onions on top), and Doris Day Mushroom Paté, which was served with the requisite crackers: Triscuits.
Upstairs, DJ Jazzy Aurelia kept the evening lively with '50s-era tunes, and our diligent tattoo artists, Abby and Lyndsay, made sure that everyone was as colorful as possible. While it was difficult to choose between various tattoo options—including one bearing the likeness of the guest of honor—most people elected to be adorned with the simple "vegan" tatt. We even saw one gracing a guest's neck! Speaking of the guests, we were in no short supply of cool company. In addition to Sarah, we got to mingle with Erin Williams—who's in California for the final push for Yes! on Prop. 2 before election day—Erica Meier and Noelle Callahan of Compassion Over Killing, Ann and Larry Wheat of Millennium, Ursula Calderon of Oakland's Micio Mambo boutique, fabulous vegan esthetician Jocelyn Clarin Richards, and about 75 other enthusiastic party-goers.
About halfway through the evening we gave out a few fabulous door prizes, including tubs of Sjaak's incredibly yummy chocolates and one very swanky Matt & Nat bag. Sarah entertained the crowd and answered questions, though she might not have wanted to admit that she'd never been to Millennium! After offering advice on how to get your stuff back from your ex, and letting us know which is her favorite recipe in Vegan à Go-Go!—Nanaimo bars, in case you were wondering—Sarah got to work signing books. To make sure no one died of starvation while waiting to get their book autographed, servers made the rounds with Tollhouse-style Chocolate Chip cookies, which were extra gooey and delicious, and Betty Crocker Coconut Islands (pictured below). After the munching, mingling, and merriment, please consider Vegan à Go-Go! officially launched.