Mercy for Animals' Honoring Hidden Heroes Party w/ Bob Barker

Who: VN Publisher Joseph Connelly
What: MFA's Honoring Hidden Heros Party
Where: The Hollywood Hills home of James Costa
When: Saturday, June 4, 2011
Why: Donations of various kinds

The Scoop: I've heard that it is better to give than receive, and given the opportunity to sponsor anything Mercy for Animals does is pretty much a no-brainer these days. When VegNews learned that Team MFA was throwing itself a party ... to honor their undercover factory farm investigators ... at James Costa's stunning home in the hills above (and overlooking) Hollywood ... and that 87-year-old game show legend Bob Barker was going to be the guest of honor, we just had to "come on down." Um, sorry.

Joseph Connelly, Bob Barker, and Nathan Runkle
(photo courtesy of David Sobel Photography)

We jumped on board because pound-for-pound no organization is doing as much as MFA, with seemingly endless undercover investigations generating press, exposing the horrors of factory farming, and often leading to charges against the morons who kick cattle, punch pigs, and choke chickens.

Founded less than 12 years ago by then-15-year-old Nathan Runkle, MFA has fast become a force to be reckoned with. The org does so much it's nearly impossible to keep up. In addition to the undercover investigations, there's its Farm to Fridge Tour, dishing up viewings of their DVD of the same name in public places; its use of both traditional and social media to reach millions with messages of compassion; and rapid expansion, from humble beginnings in an Ohio attic to offices in Chicago (the group's HQ), New York, Columbus, OH, and most recently Dallas.

Don't take my word for it. A who's-who of animal supporters made the trek, many from across the country, including author Victoria Moran, animal-rights attorney David Wolfson, and activist extraordinaire (and birthday gal) Ashley Lou Smith (all New Yorkers). Here's Ash spotted with Mr. Barker's right-hand man, the equally charming Henri Bollinger.

Ashley Lou Smith with Henri Bollinger

Since this was Hollywood, what would a party be without filmmakers? I counted four: The always beautiful (and 2008 VegNews wedding bride) Marisa Miller Wolfson (creator of the forthcoming Vegucated), the equally stunning Shannon Keith (Behind the Mask, Skin Trade), buff and tanned Shaun Monson (Earthlings), and NKOTB Brian Wendel, the force behind 2011's must-see Forks Over Knives.

Passed savory and sweet hors d'oeuvres from Veganics Catering included Sweet Potato Black Bean Quesadillas, Nuttin' but Nut Cashew Cheeze Balls, Dark Chocolate Raspberry Fudge Delites, plus Snickerdoodle and Raspberry Shortbread Cookies. All were tasty and plentiful.

What do vegans eat? How about Dark Chocolate Raspberry Fudge Delites!

And finally there was the evening's program. Bob Barker spoke about the effectiveness of MFA's work, encouraged us all to break into laboratories, reminded us to spay and neuter our companion animals, and then presented MFA with a check for $250,000 to help fund its undercover work. VegNews wanted to match the donation, but we fell slightly short. A bit later, Nathan allowed me to briefly hold the check (you'd be amazed what it feels like to have a quarter-million dollars in your hands) before introducing me to his father, Mark Runkle. Standing next to me at that moment was Jenny Brown, co-founder and firebrand of the Woodstock Farm Animal Sanctuary. When Jenny learned of Mark's identity, she shouted "Thanks for the sperm!" A different kind of donation maybe, but given what Nathan and MFA have accomplished, without a doubt just as valuable.

Four Events in Five Days

Who: VN Associate Publisher Colleen Holland
What: The Maggie Awards, a VegNews Vacation Reunion, a Restaurant Review, and a Film Screening
Where: Los Angeles, San Francisco, and Campbell, Calif.
When: April 29–May 3, 2011
Why: A week in the life of a magazine publisher!

The Scoop: Being the publisher of a vegan magazine definitely has its benefits. Although our pace never seems to slow down and the workload continues to grow (I thought this was supposed to get easier?), we have an opportunity to attend all kinds of events and constantly meet interesting and inspirational people. In the last week alone, I attended one of the largest magazine award shows in the country, lunched with one of our VegNews Vacations guests at LA's Veggie Grill,  hit up a brand-new veg restaurant in San Francisco, and attended a film screening of a documentary that has huge potential to change the way people think about food and their health.

Last Friday, VN publisher Joseph Connelly and I made our annual trek to Los Angeles for one of the big industry award shows, The Maggies. We dined with the creative directors of Mother Jones and Yoga Journal (both based in San Francisco), ate some pretty decent vegan food (it's the Westin, but the meal was quite good this year!), met lots of people in the magazine world, and took part in a very entertaining awards program. Thankfully, Mother Jones, Yoga Journal, and VegNews all took home Maggie awards (including one for Best Magazine eNewsletter), so the spirits were high at our table of 10. Congratulations to all of our fellow publishers and award winners.

Tim of Mother Jones, Charli of Yoga Journal, Joseph of VegNews, and me at the Maggie Awards

Last year, we launched VegNews Vacations and have now been to India twice with VegNews readers. The trips are nothing short of fantastic, and one of the benefits is that we have made a lot of new friends from around the country. We've had several reunions from both journeys, and we met up with the lovely Brenda from Redondo Beach (VegNews Great Adventure to India 2010) this past Saturday for lunch at the newest Veggie Grill location in Torrance. We reminisced about the trip, talked about her new Etsy store, and ate a delicious array of food: buffalo wings with barbecue sauce and ranch dressing, the Santa Fe Crispy Chick'n sandwich, Papa's Portobello burger, the (best-ever) All Hail Kale salad, the mac 'n' cheese, and sweet potato fries. Yes, it was a good lunch, and, yes, we were full for the next 24 hours.

VegNews Vacation reunion at Veggie Grill! Me, Brenda, and Joseph

When our appetites finally returned, we were back in San Francisco and ready to try out the city's newest vegetarian restaurant. The Source, owned by former New Yorkers (and brothers) Andrew and Mitchell Fox. The restaurant bills itself as a "multi-dimensional dining experience," and we were impressed. The space is modern, the food is innovative, and the menu has something for everyone. We loved the Mushroom Onion Swiss Burger (served with cashew cheese and wrapped in a house-made flat bread) and the Almond Joy smoothie (freshly made cashew milk whirled with raw chocolate, coconut, and almonds). All of the pizzas and breads are made in the restaurant's brick oven, and a variety of juices, elixirs, lattes, and shakes are on offer to wash it all down. We are excited to welcome The Source to the San Francisco veg dining scene.

Overstuffed mushroom onion burger with cashew cheese and French fries, I love you

And to cap off the four events in five days, I headed down to Campbell on Tuesday night with Joseph for the Northern California premier of the the new film, Forks Over Knives. Joseph was on the post-film discussion panel along with The Engine 2 Diet author Rip Esselstyn and San Francisco Vegetarian Society President Dixie Mahy, and we hadn't seen the documentary since its latest round of editing. Whole Foods sponsored the event, the 200+ seat theater was packed, and the audience was very moved by the film. In essence, the documentary examines the relationship between what America eats (excessive animal products) and how sick we are (diabetes, cancer, and heart disease), and has enormous potential for reaching the masses. In fact, I predict that it will be nominated for an Academy Award. Forks Over Knives opens in theaters this weekend in New York and Los Angeles, and rolls out across the country throughout the month. Tell everyone you know!

The line formed early for the Forks Over Knives screening in Campbell

Forks Over Knives Screening

Who: VN columnist Gena Hamshaw
What: A special, pre-release screening of Forks Over Knives
Where: AMC Loews on Broadway, New York, NY
When: December 6, 2010

The Scoop: On Monday night, animal lovers, environmentalists, health enthusiasts, and foodies gathered together for a screening of filmmaker Brian Wendel’s Forks Over Knives. The documentary, which will be released nationwide on March 11, 2011, examines the profound claim that most, if not all, of the so-called “diseases of affluence” can be controlled or reversed by adopting a whole-foods, plant-based diet. Told through the lives and work of Dr. T. Colin Campbell and Dr. Caldwell Esselstyn—who have championed the power of plant-based foods throughout their careers in medicine—the film also documents the remarkable healing stories of their patients.

Notable supporters of Farm Sanctuary and of the film—including vegan authors John Joseph and Victoria Moran—gathered for a pre-party reception, where they sampled cuisine from New York culinary institution, Candle 79. The owners of Candle 79, Bart Potenza and Joy Pierson, were hard at work in the kitchen, churning out plate after plate of piping hot seitan chimichurris, bowls of tangy guacamole, and platters of an irresistibly flavorful hummus and quinoa terrine.

Candle 79's signature seitan chimichurris

Meanwhile, veteran vegan pastry chef Fran Costigan astonished partygoers with her desserts. (I had to fight a few other guests for the last PB&J chocolate cup parfait, but it was worth it.) Farm Sanctuary co-founder Gene Baur shared a few salutary words. “Most people are basically compassionate,” he said. But he added that we need films like Forks Over Knives to inspire positive change.

Fran Costigan in a free moment

After the film, audience members were given a chance to ask questions and chat with the filmmakers and participants. On the panel discussion after the film were Baur, Brian Wendel, and Rip Esselstyn, author of the bestselling The Engine 2 Diet, who is profiled in the documentary. Before leaving, I approached Brian Wendel, whose own life was changed by reading The China Study in 2008, to congratulate him. His face lit up when I mentioned that I was there on behalf of VegNews. “They have been so supportive,” he said. “We’re all very excited.”

Seed, Spork Sisters, and the 59th Annual Maggie Awards

Who: VN Publisher Joseph Connelly and VN Associate Publisher Colleen Holland
What: One fine day in LA
Where: Venice, West Hollywood, and Los Angeles, Calif.
When: May 7, 2010
Why: The trophies were waiting

The Scoop: Colleen and I have been on the road pretty much non-stop since early February—publishing duties keep us busy, y'know. Why not jam as much into this 48-hour SoCal trip as possible?

Thursday night was Forks Over Knives; today began with chopsticks at Venice's stylish Seed Restaurant. The baby of Love, Eric author Eric Lechasseur and his wife Sanae Suzuki, this quaint and cozy restaurant not far from Muscle Beach serves such a dazzling selection of fresh macrobiotic fare that one visit won't do it justice. We'll be back. Thanks, Eric!

Seed's Saisai Donburi Macro Bowl

Just around the corner from Seed is Eko Zone, a spacious, well-lit vegan shop run by the lovely threesome of Dana Riley, Bill, and the one who does the real work, the photogenic Kosmo. If you ever need to pick up a copy of VegNews, they sell it here!

Eko Zone's Dana, Bill, and the white-and-fluffy Kosmo

Since I had just seen Chef Tanya Petrovna at the Farm Sanctuary Hoe Down six days ago, we stopped at the Westwood location of her Native Foods to see if she was around. She wasn't, so we settled for a non-macro Boogie Bar.

Native Food's cookbook and Boogie Bar

A last-minute invite by the dynamic duo that is the Goldberg sisters, had us "rushing" from Venice to West Hollywood through legendary LA traffic. Heather and Jenny, the insanely adorable owners of Spork Foods have opened a fashionable loft studio where they teach cooking classes, film their VegNews TV segments, and actually spin vinyl! I was in heaven. Heather and Jenny are raising veganism to a new level, which is a good thing, don't you think?

The chic, hip Spork Foods loft

Heather and Jenny Goldberg

Next up was a pit stop at "Sunset Grill," aka the West Hollywood Veggie Grill on Sunset Boulevard (Colleen's first visit). We bumped into a young man cautiously eyeing the menu; sensing apprehension, VegNews offered to buy him his very first veggie burger (the Santa Fe Crispy Chickin', for those who appreciate detail). Wouldn't you know that our new friend, Tamon George, is actually a professional football player (defensive back) for the Canadian Football League's Saskatchewan Roughriders and was the number nine overall pick in the 2009 CFL draft? Later, his lovely Persia White-look-alike girlfriend Sarah Fontenot joined us. Of course, she's beautiful and a budding silver screen actress. If this story isn't sappy enough, the handsome couple met when they were five years old! Another order of Sweetheart Fries, please.

All the way from Saskatchewan: Tamon George and Sarah Fontenot

A quick change into evening wear and we were off to the big show: The 59th annual Maggie Awards, the "Oscars of the Magazine Industry." VegNews picked up two (including Best Lifestyle Magazine for the third year in a row), and had the pleasure of sitting with Madeleine Buckingham, publisher of fellow San Francisco magazine Mother Jones. Madeleine and MJ were the evening's big winners, taking home four Maggies, which translates into bragging rights for our table, as seen here:

Mother Jones' Claudia Smukler and Madeleine Buckingham with VegNews' Joe and Colleen

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"Forks Over Knives" Private Screening

Who: VN Publisher Joseph Connelly and VN Associate Publisher Colleen Holland
What: Private Screening of Forks Over Knives
Where: Santa Monica, Calif.
When: May 6, 2010
Why: View an advanced-screening of upcoming diet doc

The Scoop: This fall, look for the excellent documentary Forks Over Knives, a feature-length film centered around the work and careers of Drs. T. Colin Campbell and Caldwell Esselstyn, two giants in their respective fields of nutrition and medicine. Colleen and I attended a special VegNews screening hosted by the film's creator, Brian Wendel, who envisioned the film as "the most effective way of bringing this message to a broad audience" after reading Dr. Campbell's seminal book The China Study two years ago.

Dr. Caldwell Esselstyn with Director Lee Fulkerson

We had the opportunity to screen the movie with writer/director Lee Fulkerson—who turned vegan while making the film and has since lost 60 pounds—as well as Dr. Matthew Lederman, co-author of Keep it Simple, Keep it Whole and one of the many MDs featured in FOK. The (currently) 96-minute movie—filmed in the US, Canada, and China—spells out, sometimes in fairly graphic detail, the myriad health problems with the Standard America Diet. Through interviews with a dozen leading health and nutritional professionals, from Neal Barnard to Pam Popper; award-winning caliber writing and narration from Fulkerson; plus a sprinkling of Grade-A graphics and historical footage, the message that the SAD is destroying our individual—and increasingly, global—health is delivered quite convincingly.

Forks Over Knives explains human motivation

FOK also follows several people, including Fulkerson, who willingly subject themselves to Lederman's plant-based, whole-food regimen (and all whom achieve wonderful results, of course) and also checks in with various Cleveland Clinic patients of Dr. Esselstyn's who reversed their advanced heart disease without surgery after being left for dead by the traditional medical community.

What open heart surgery looks like

When approached by the veg-curious for an explanation of your lifestyle change, first determine their motivation. If it's ethics or animals, suggest they watch Earthlings. If being green is their raison d'etre, they can rent Food, Inc. Come this fall, those who have decided that the SAD is making them, well, sad, will no longer have an excuse: just get 'em to watch Forks Over Knives. The triad is complete.

To watch the trailer for Forks Over Knives, click here.